Celebrities having fun at the ISO Beauty booth at the BET Awards Gifting Suite (from left to right): actor and musician Fonzworth Bentley, film and television actress Regina King, actress Nika Williams and fashion expert and TV personality Jeannie Mai
It was a very merry, lively and eventful atmosphere in Downtown Los Angeles this past weekend. Music lovers and fans came together to celebrate the annual BET (Black Entertainment Television) awards. This special event honors African Americans and other minorities in fields such as music, acting and sports. The BET Awards was established in 2001 and has previously been held at the Paris resort in Las Vegas, Kodak Theatre in Hollywood and the Shrine Auditorium in Los Angeles. For the past two years, the festivities have been held at the Nokia Theatre at L.A. Live.
Before all the styling, prepping and changing for the main event, celebrities got to check out gifting suites where numerous companies promoted their newest and hottest products. Of course, your beloved ISO Beauty was there too! We gave out one of our most popular products, the ISO Beauty Super Spectrum Pro Hair Straightener (formerly ISO Beauty Spectrum Pro) in Hot Pink Leopard, Purple Zebra and Hot Pink Zebra.
Check out more celebs that stopped by our ISO Beauty booth below!
These pretty actresses love their bright colored animal print irons! (from left to right): host and comic Jennia Fredrique, the beautiful Joyful Drake, dancer and BET 106 & Park host Porscha Coleman and Disney Channel star Raven Goodwin
These talented singers and performers couldn’t get enough of these attractive products! (from left to right): Even our short-haired singers, American soul and R&B singer Goapele and soul singer Liv Warfield want one! Hey you never know when you decide to grow your hair right? Chinese-American R&B foursome, the Jazmin sisters pick out their favorites, while singer-songwriter Tiara Thomas hangs out at the ISO Booth and dancer, model and up-and-coming artist Daisha loves her new hot pink zebra printed iron!
Women will always need their hair tools, whether it’s their day off or at work! (from left to right): WNBA’s Los Angeles Sparks power forward Nneka Ogwumike, ESPN’s First Take columnist Jemele Hill and Power 106’s DJ Carisma
Even the guys couldn’t resist! The ISO Super Spectrum Pro would make the perfect gift for the ladies in their lives!
(From left to right): actor and comedian Gary “G Thang” Johnson, Wingo and Kyle Norman of the R&B group Jagged Edge, Gospel singer Jonathan McReynolds, We are Toonz of the Nae Nae dance craze and rapper Compton AV
The ISO Beauty Super Spectrum Pro (formerly Spectrum Pro, we just added the Super --- cause it is!) has 100% solid ceramic and 1 ¼” floating plates which give you styling versatility, it features far infrared technology and an adjustable temperature that ranges from 140-450°F. It is humidity safe and eliminates frizz. It comes in a variety of colors and designs: purple, blue, green, hot pink, red, peacock, hot pink leopard, purple zebra, hot pink zebra, white zebra, gold zebra, giraffe and white pearl.
Also inside our goodie bag was everyone’s (and mine!) favorite hair product, the Ionix Diamond Drop Hair Serum with Vitamin E and Argan Oil. This serum protects and maintains the hair by smoothing the cuticle and polishing the hair making it look shiny and glossy! It does not add build up or weigh the hair down. The sunscreen and Vitamin E protect the hair from UV damage which is awesome and it smells really good too!
Here are the contents of the goodie bags we gave out for the celebrities at the gifting suite:
ISO Beauty Super Spectrum Pro Hot Pink Leopard
ISO Beauty Super Spectrum Pro Hot Pink Zebra
It was such a fun event, every single person in there was in a festive mood and everyone left the gifting suite happy with bags and bags and bags full gifts!